Mark SimpsonHelping short-term rental hosts get the tools, tactics and training to grow direct bookings with confidence

How theme helps with the UNIQUENESS of the place

18 Dec 2022 · 0 min

Watch on YouTube

0:18

Short conversational YouTube clip (Mark Simpson, uploaded Dec 18, 2022) discussing how themed or "Instagram" properties—venues designed to be visually distinctive—can serve as attractions themselves. Speakers note that in off-season periods the property can become the main draw, while in high season the broader city/market draws visitors; they also suggest that Instagram-friendly properties can generate organic marketing via guest posts/hashtags.

Instagram properties. We're building properties where outside of the city, the properties and experience in itself. And I'll tell you that helps with the seasonality. If you're in a very seasonal market. What I've realized is during the down season, the property becomes the attraction. During the high season, the city or the market becomes the attraction.
Having an Instagram property like you say, they will do your marketing for you if they're posturing social media and if you've got your own hashtag.