Mark Simpson (speaker) introduces TikTok's new feature, TikTok Go, and argues it could permanently change the hospitality industry by integrating bookings into the platform (citing a move involving TikTok and booking.com). He frames social media as the primary discovery engine for travelers and cites a statistic that 81% of travelers use social media for inspiration.
TikTok Go.
81%.
booking.com.
Let's talk about TikTok's latest move and why it could potentially change the hospitality industry forever. It's called TikTok Go. For months, people I respect in the industry, like Ben Wolf, have been asking which social media platform will be the first to integrate bookings onto the platform. And we now have our answer. TikTok and booking.com are the first to flinch. Here's the thing. Social media isn't just for scrolling anymore. It's become the number one discovery engine for travellers, for your travellers. 81% of travelers now say that they use social media for inspiration. Let's think about that. Four out of five people are planning trips that start on their phone scrolling.
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