Mark Simpson walks through Crazy Egg's heatmaps and session recordings for a Spanish hotel site, showing that most clicks happen on mobile. The data reveals users tap the book now button, images, and discount callouts, then leave when sent to an external booking engine.
Welcome back to the Boosted Tune up series and a couple of weeks ago I installed Crazy Egg on a host's website that we have been helping in a one on one coaching capacity and we've also done the website for. So this is a Cassano Granada in the amazing Spain. Clayton Morley, thank you so much for letting us do this. I wanted to check back a month later and just show you how Crazy Egg properly works and how you can use this software to help you to see exactly how your users are interacting with your site. So if you don't remember the Crazy Egg episode, just go under a Google search right now, type in boostly, crazy egg, YouTube and it'll bring you up the video. And what it does is it shows you how I set it up and most importantly, what we're going to look for, the key defining factors. So now we've got a month's worth of data on this. It'll give you much more of an idea and, and give you a good indication of where the most strongest points of the website are, how it is working and how you could potentially use it for your website as well. So let me flip the screen now before we do get started, my name is Mark Simpson. As always, I give hosts just like you the tools, the tactics, the training, but most importantly the confidence that you can get more heads on beds. Now we are in crazy ache right here. We're in the back end. So. So as you can see, there's two parts to it. One is snapshots and one is recordings. You've got other little things like this, but these are going to be the main two places that I show you. So snapshots and recordings. So let's start off first and foremost with the snapshot. So when you come into snapshot there's two different types. This is obviously going to be the laptop, desktop, this is tablet and this is mobile. As you can see, since August 1st, sorry, August 4th, there has been 290 interactions on mobile, 109 on desktop and nine on tablet. So what does this tell you? This tells you that we are very massively almost three to one in a mobile world. Most of Clayton's guests visit him and check him out on a mobile device. So this is why it's so important first and foremost that your website is built for mobile first, which is all of Boostly websites are. Now as you come into here, this shows you this, the heat map. Okay, so this starts off by being cold, warmer, warmer, very warm. And it gets colder, colder. Okay, so as you can see this is the most important part of a website. It's the first impression. We talk about this a lot. First impressions are everything on your website. And this is the same for Clayton and his site. So this first impression here, this is what's called above the fold. Okay, so what's the first thing that you see? You see that to be remembered your dream wedding. Obviously the focus on weddings at the moment, which is great. And you've got the 10 discount, which is a book. Now you've got the. You can see that the language option. 171 impressions, 44 popularity. You can see as we move down here, this has had 371. So that's a moving image. Over 388, 10 discount. Very, very popular. As you can see as we, as we go down here, it gets less and less and less and less and less and less and less. So the amount of people that actually scroll to the bottom, you know, there aren't a lot of. But this is what we're going to focus on. So this is why mobile is so key for it. If your website isn't built for mobile first, then it is losing you bookings. That's just fact. Let's have a look at it on a desktop. So we still had 109. So as you can see here, people are clicking on the book now button. 81 impressions people. 81 people clicked on the book now 147 clicked on the next images. And wherever you see it like this, where it's. I got a heat map over it. That means that that's where people are clicking on. Okay, so really interesting there. Another part of it is the recording. So as you can see now we've got more and more recordings. I was just having a quick look at this one here. So as you can see, if you remember from last time, this was done on 29th August, this is done on a Google Chrome Android phone based in Spain. So as always, what I like to do, I like to put the speed up and I can see here I've interact. So we're on a mobile phone. So instantly they've gone down to the reviews, they've come back up, having a little scan and see what each one says. Have a look at the pictures, have a look at the menu, go and look at the gallery. Again. Having a good look at all those pictures and you can see the actions here. So click, click, scroll, click, click, scroll. Got into bedrooms. Now as soon as they leave this page, as soon as they click on book now as soon as they go to, to to book your stay. This actually takes you, as you can see on the website here, it takes you away from the website and it takes you on to their. What's the word? It takes you to free to book, which is their booking engine. So as you can see here, that takes you off there. So as soon as they leave the website we can't track it because obviously it's a totally different domain which is what we're fixing at Boostly obviously. But again we can see from here if we look at recordings as well we have a lot of people that go to the bedrooms page, people are either going to the Great Britain page, Spain page, got the restaurants because obviously it's a restaurant, it's a, it's a hotel, it's got a lot of things going on. They've got awards which is awesome. And one of the things that I love about this, if we come back to the recording, as you can see that the referrer, they came from Google Spain. This is ranked on Google. They've come from Google and have come on here and I've had a good look around. We're on here in total for. 1 minute 23 seconds. So the one thing that I don't like about this particular one is that we don't know as soon as I hit the booking page where they go from there because if we go to free to book we stopping it. But again, just for the most part, for most part of this website I can see exactly how people are interacting. I can see where people are going and with the screenshot again it really does help. So it shows me that again, very popular pictures are very important. It was really interesting to see on that recording that they went down to the social proof. So it just confirms to me everything that we say which are the most important parts of your website, 20, 21 and beyond. So really good pictures have a very convincing first opening line of copy that's going to get them sticking around clicking for more. Make sure those pictures are good, make sure you've got that social proof like we're saying and make sure you've got a website that is built for mobile first. Now if none of those apply to you, then you should definitely come and check out boostly boostly.co.uk website. We'll have a book in a call, we'll have a chat with you. If you're not sure how your website is performing, definitely go and install Crazy egg. It's about 20 to $30 a month. There's no contract. You can Cancel after a couple of months if you wish, but it'll give you a better idea of how your website is working. There's an alternative site that's called usertesting.com both of them are fully recommended by me. I've got no affiliation with them, just ones that I use and I absolutely swear by. So really good. Check in with Clayton. I will add a little bit of tiny context at the end. This is August, one of the busiest months of the year. Tons and tons of people coming through the through the hotel and restaurant, which is fantastic. It will be interesting to run something like this. Similar in say January, February, but fantastic work. Hopefully this gives you a better idea of a website and the importance of it. And I will be back tomorrow for another video, another podcast all about how you can get more direct bookings. Thank you so much for the sponsors as always. I'll be back tomorrow and as always, stay positive, stay proactive. Let's go get some direct bookings.
Having a blast. Gonna get it on the Bruce Lee podcast. Bruce Lee like Bruce Lee Cause it's so hard and the T is loose leaf making up those rhymes don't write it, just do it loosely.
