Short coaching-style video (Mark Simpson) offering a practical hiring strategy: run public workshops or short courses teaching the job (e.g., how to sell real estate) to attract curious candidates, observe their engagement and persistence, and recruit those who demonstrate desire and resilience. The clip emphasizes using teaching as both marketing and screening.
So what we can do for our organizations is run these workshops. What I mean by this is I want to hire. Pick a random position. I want to hire a salesperson to sell my real estate or whatever. Okay. What I would do is run a course saying learn how to sell real estate. And the people who are curious about this will show up. I then teach the process and look for people that have the desire asking them those questions and the thirst. Can't quit it.
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