Short excerpt from a YouTube video by Mark Simpson about choosing and attracting the right clients/guests for a business. The speaker emphasizes identifying the "core guest" versus the broader set of possible visitors, and explains that knowing the target guest shapes decisions (e.g., shifted from turnkey to value-add rentals driven by a preference for design and creating adventurous, well-designed spaces).
A great piece of advice would be, whatever market you're investing in, who is the core guest that's going to come and which guest do you want to attract? Because I think there's a big difference there because there's so many different types of people and that you could cater to. But if you know who you want to rent to, it makes all the difference. And, like, you know, we started a little bit more turnkey, and we quickly moved to value add, just because we love design and we love to kind of create these spaces where it seems like a fun adventure and great design and whatnot.
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