How to Boost Your Direct Bookings in 2020 With A Map

So the way this is going to work, I'm going to share my screen and I'm going to show you a few things that I put together for this. I'm going to focus on why I've done what I'm going to show you. I'm going to also explain a couple of more things as well about how it works and how what I believe, what I've gone and done is, has made it different from anything else that's out there. And then we're going to talk about the benefits and exactly how it's going to work. What I'm going to tell you about tonight is called the Book Direct Map. Now you may, if you follow me on Facebook, have seen me talking about this. It's something that I'm really excited by. The reason why I've done this is your fault. The crux of all of this is that over the course of the last, I would say 12 months, maybe 18 months, I get at least one message in my inbox, whether it's the Boostly inbox or my personal inbox and my email inbox that saying to me, why don't you do something about Book Direct? Why don't you create something like a listing site? And I have been over the last 18 months solely focused on getting the Boostly academy up and running by getting the website side of my business up and running. I've always thought in the back of my mind that there is no point in getting a listing site to compete in Google cause the ad spend is silly high. When more and more posts like these are happening now, these are hospitality owners looking to go away somewhere and are reaching out in the hospitality community asking for accommodation. What I'm going to say to you is that the hospitality community as of tomorrow is going to change forever when anybody comes into the group. Doesn't matter whether it's coming in just to check in or to answer your question, or whether you're coming in to interact with the units, with the free training that's in there or whatever else, you're going to see a brand new post as of tomorrow. So what I've done, gone and created is something called the Book Direct Map. What it means is that when anybody goes onto this map, there's going to be little pinpoints on. So the cool thing is is that number one, there's no algorithms, there's no trying to cheat the system, there's no trying to get to number one on the listing site. People will come into the map whether it is they're going to come onto the map, they're going to find the location on where they want to go, they'll zoom in and if you are listed on the Book Direct map then your property will be there. That's the first part of it. It's all built on a map. It's location 100% location based. You put in your map pin marker and that is how it will show. And then this is the key is that it tells the user, the guests the benefits of booking direct. So whether that is an early check in, late checkout welcome pack, a drink at the bar or money off voucher, we as hospitality owners, short stay accommodation owners and managers have got a duty. If we want to increase our direct bookings, if we want to lower our commission costs to the OTAs and to any third party, then we have to start stating the benefits more clearly of why people should book direct. This is what it looks like at the present moment in time. Version 1. I've been having some pretty amazing conversations this week with somebody who wants to help take this this format because he believes in it so much and he wants to be able to make it on totally our own platform that isn't based on Google Maps, which is pretty amazing. Now if you want to join us and when you join all that you simply do is you will join, you will get a Google form, you will fill it in and then we take that and we will put it into the map based on wherever you are in the world question is how is it going to work? So how is this going to get marketed? Well, number one, it is going to be in the hospitality community, if anywhere else. Whenever you come into the hospitality community, somebody's asking for accommodation. Myself and all the moderators and the other admins will be put in a link to hear if people are asking for places to stay. Number two, this is going to get promoted not on Google, not on SEO. This is going to get promoted in a place where so many people attention is on a daily basis and that is Facebook and most importantly Facebook groups. So I'm going to be using my connections with the emails that I have Boostly Academy members have got templates and access to. I'm going to be using that sort of style to putting the Book Direct in front of these people. Final way that this is going to work is through you and I'm looking right at you because what's going to happen is everybody that joins the Book Direct map will get a unique URL. I am looking for people that want to join now to be the early adopters to get the biggest benefits. What people have been asking me throughout the week is, what do I get when I join? So, number one, you get a listing on the book Direct Map. Number two is you are going to get access to training videos that are not available to people in the hospitality community. This right here, you are going to get for the book Direct Map people access to training videos that will help you with your own marketing. Frequently asked question is, well, what if I don't have a website? No problem at all. We encourage everybody to have a website and, you know, you can come to Boostly if you do need one, but you can get going on this without a website because what we can do is we can have it where people can call you directly from the listing. So hopefully everybody can see my screen. All right, so we've had 71 people join today, which is, which is great. We're still uploading some of the listings. This is what the general of what it would look like when somebody comes on, when it comes to the people is you got to try and make it as simple as possible for people to book. If anybody has got any questions, then all I need for you to do now is just to send me a message on Facebook. You should all be able to send me a message on Facebook or just email me. Markoostle.co.uk.