Mark Simpson (YouTube) gives practical advice for accommodation businesses on building partnerships with local social-media influencers and nearby businesses (e.g., restaurants). He recommends approaching known influencers, offering to refer guests to them in exchange for shout-outs or displaying leaflets, and emphasizes building multiple relationships with people who have influential local audiences.
When I mean influencers, it's people on social media that have a big following maybe locally to you. And what I would be looking to do is if you know them it's easier. You can go approach them and just talk about how you could potentially partner up as long as there's no conflict of interest. So for example if they are a really well known restaurant you can go to them and say so we do accommodation. It would be really cool if I could go to my guests and we get, you know, X amount of guests come every week and month and year. We can send them to you and you can say in return if you could just give us a couple of shout outs, you know, if you put a couple of our leaflets in your restaurant or whatever it may be because that's a really good relationship to build. The more contacts and more relationships you can build with people who've got influential audience.
I Tested AI Search SEO for Rental Hosts... Here Is What Happened [Live Training]
