Mark Simpson explains how hosts can capture attention in crowded booking platforms (like Airbnb) by making potential guests pause during rapid scrolling. He emphasizes the importance of the first images in a listing — noting that a host named Andy’s effective images do not appear in his first five, which reduces their marketing impact.
How can you get the attention? How can you get somebody to see something and take a double take? Because we're in a world right now where everybody's scrolling, everybody's clicking, they've got many tabs open, they've got many things doing, especially in the, in the, in the booking journey. So think to your future potential guest. You know, think about the people that are potentially coming to book a stay with you. And, you know, they may well be on Airbnb, especially if they've never heard of you before, and they're scrolling, they're clicking, they've got many of these searches open. So how can you get them to stop and pay attention? And that is what this listing does. Now, unfortunately, my one piece of advice for Andy, who is the host of Here, the images that I'm going to show you don't appear in his first five. Those first five images are obviously a big part of your Airbnb marketing game. They're the first part of any listing site, booking.comverbo, you know.
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