James Sinclair breaks down customer acquisition through the market→message→media framework. He stresses copywriting and calls-to-action, understanding customer lifetime value, and why product quality matters before you spend on marketing.
34.
Tell me about getting customers. Tell me about getting customers. Break that down.
Well, the full title is called getting.
Customers easier, faster and for less money than you ever thought possible.
Because in The World of LinkedIn, Quickbook, YouTube, Tickety Top, Instagram and all of.
This, I think most business owners that don't understand the fundamentals of marketing become very lazy. I. E. They put something on Instagram, they post something on any social media platform, and the results they're getting are not the results that they would dream of getting.
So I wanted to write this book.
To give business owners the fundamental basis of marketing. So if you understand the policies in here, you'll be able to get a far better response from your posting on the media. So it teaches about the. The method of marketing that I believe to which is market message media. And I believe people have forgot about their market, they forgot about their message because media is so freely accessible, they're just posting stuff without any real understanding of marketing. We talk about copywriting, how to write the best copy to get people to take action. Actually, what is call to action? And some of my best call to action stuff that we put in basic business, there's a whole chapter on basic understanding. Average customer value, lifetime value, transactional value, why you must market, why customer service is king, and why product first and marketing second is the way to go.
Because you have these two extremes. So you've got people that just market really well, or these guys that have a great product that don't market. So you've got great marketing, terrible products or great product, terrible marketing.
All right, I love that. And a nice little pitch for the book. You can go get it from any good bookstore. And the bad ones as well. But what I want for you to do, take us back now to when you were 15. How old are you right now, James?
34.
34. So just over 15 years ago, you were 15 in your nan spare room. That's when you came up with your first business idea. What was it and what was the.
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