Mark Simpson explains how personalized experiences can generate free influencer marketing by prompting guests to share their stay online. He illustrates this with a hospitality example: writing a guest's name on a welcome blackboard in a glamping/yurt/cabin setting to create an emotional moment that people are likely to post. The short encourages simple, personalized touches to encourage organic social sharing.
When I come into free influencer marketing, how can you get hundreds if not thousands, if not potentially millions of people looking at your brand online for free? And it comes back to something I've mentioned time and time again, which is personalization. Now, a lot of you may be already doing this and I've seen so many cool little Instagram pictures of you doing this already. But just imagine if you go and stay at a property, say that you're going for a vacation. Maybe it's a rural experience. Say if you stand on a glampsite. You walk into the glamping property, whether it's a yurt or whether it's a teepee or it's a cabin or whatever it may be, and you walk in and there's a big blackboard. And on the blackboard in chalk it says, welcome Mr. And Mrs. Simpson or Mr. Your name. Personalize it even more, welcome your name. That instantly makes you feel fantastic.
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