Mark Simpson explains how businesses can get free influencer-style marketing by personalizing customer experiences to encourage social sharing. He gives a concrete example: at a glamping property, writing a guest's name on a welcome blackboard makes them feel special and prompts them to take and post photos, thereby amplifying the brand reach.
How can I get free influencer marketing that could drive hundreds, thousands, if not millions of people to my brand? And it comes back to something I've mentioned time and time again, which is personalization. Just imagine if you go and stay at a property. Say that you're going for a vacation. Maybe it's a rural experience. Say that you're staying on a glamp site. You walk into the glamping property and there's a big blackboard. And on the blackboard, in chalk, it says, welcome Mr. And Mrs. Simpson, or Mr. Your name. That instantly makes you feel fantastic. The first thing that we wanted to do was take a picture of it and post it on our social media. By doing the personalization, it makes people want to share their experience even more.
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