Mark Simpson talks with Henry Bennett, CEO of You're Welcome, about capturing direct bookings. OTAs hide guest emails, so properties must collect contact data themselves. One pound in service revenue can drive $1.60 in occupancy revenue.
Questions this video answers
June 21, 2020.
"If you generate one pound or dollar in service revenue... that is equivalent to about $1.60 in occupancy revenue."
Guest email address (OTAs often do not provide the guest's email to the property).
Henry Bennett is CEO of "You're Welcome" (guest app); he says it started "four years ago."
Chapters
Everybody knows that when you get a booking, come in from an OTA, whether it's Airbnb or booking.com, then you don't, they don't give you their email address. And one of the biggest things that people have to do is get that data. You have to get that email because when you've got that, you do have the ability then to do so much more and do these doobies. Marketing. Today we're going to talk about how to get bookings in the future. I invited on Henry. Henry Bennett from youm're welcome.
I'm Henry. I'm the CEO of youf're welcome. You're welcome. Started four years ago. We're probably the most used guest app globally now. Basically it's a subscription service.
The majority of people that are tuning into this will not be able to take bookings right now. We're sort of looking for long term. So what advice could you pass on, particularly when it coming into getting direct bookings for people that are looking for sort of the bookings in the, in the medium to long term, what sort of advice can you.
So if you sell for, if you, if you generate one pound or dollar in service revenue, that is selling a late checkout or whatever it might be, that is equivalent to about $1.60 in occupancy revenue.
Is there any software over the years that you've tried or any ones that you recommend or the ones that you've seen that your members use? Is there any ones out there that people can sort of get started on if you haven't got a particular email list or any tools or software out there?
There's two things that I wanted to sort of add to this. Is that just very quickly touching the point before. First is that your brand equity is zero when they book through an ota.
Now this is something that I've not had so far in season eight of the podcast, the Quick Fire Questions. But I wanted to bring it back and I wanted to give it a little bit of a coronavirus, little twist and tweak to it. So number one, if you could be on lockdown or in isolated with one celebrity, who would it be? You could give one bit of advice to a hospitality owner watching this right now, especially when it comes to boosting their direct backings. What would be that one bit? The biggest advice is Sam.
