Mark Simpson explains how to get more clients through guest referrals. Ninety percent of people trust peer recommendations, so he suggests placing simple prompts around your property asking guests to share photos and tag you on Instagram or Facebook with a specific hashtag.
Ninety percent of people trust peer recommendations. Now, a peer could be anybody from a friend to a co worker to a colleague to someone they've done business with. Somebody on the Internet could be part of a Facebook group, a LinkedIn group could be somebody that they just follow on social media that is influential. So what you need to do is you need to encourage your guests to talk about you online. Now, what you can do in your property, I love to do this on the back of the door, so the door that comes in and out the building and on the fridge, loads of touch points. You have a little laminate, you've got a little magnet or whatever it may be of asking the question, share your travel pictures online, tag in your Instagram, your Facebook whatever and use a hashtag, whatever it may be. The main thing is you want them to do is you want them to tag you in.
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