Short video by Mark Simpson (uploaded March 24, 2021) that gives a single, actionable marketing tip to quickly generate direct bookings or leads: send a short, four-word text message to people who already know, like, and trust you (examples given in speech: “Do you know anyone?” and variations asking about bookings or property care) to prompt referrals or inquiries.
I'm going to share with you a top tip that nobody else is doing right now, and it would help generate new bookings or new leads or new inquiries. Today, all you need to do, you need to pick up your phone. You're going to send a text message to a guest or a contact, a friend, anybody, and you're going to type in four little words. Do you know anyone? Do you know anyone that needs new bookings? Do you know anyone that needs their property looking after? Do you know anyone who does? Send it to the people who already know, like and love you. You could send it to 10 people. I guarantee you'll get one person back going. Yeah, I do, actually.
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