A short YouTube video by Mark Simpson giving practical advice on how to get more likes and engagement on social media. The speaker argues people mainly post while on vacation (showing off experiences) and that businesses should turn guests into organic marketing channels—encouraging guests to post and tell friends (example: "Tybalt" who spreads news even if he never returns).
When do you mostly use your social media? It's when you're on vacation because you like to show off that you're not in your normal nine to five. You're on a beach in Bali, you're doing X or Y or Z, or you're having to fight off the monkeys in the Forest of Ubud. Okay. And that's when you're going to use social media. And if you do your job right, and if you do your job well, Tybalt will be your marketing channel for you. So it doesn't matter if he never comes back to the island, but he will tell his friends, his families, his co workers, and it's how you do that is how you get the guest to post on their social media or to tell their friends about you.
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