A short YouTube tutorial by Mark Simpson aimed at website owners (mentions WordPress) explaining why visitors leave and how to keep them. The speaker highlights site speed as a major cause of high bounce rates, citing that pages taking more than five seconds to load lead users to leave.
If a website takes more than five seconds to load, visitors tend to bounce.
So you have a website set up. It's a WordPress website. Fantastic. And you've gone and done it yourself, created yourself. You've added all the images, you've added all the text, you've done all the pages. Fantastic. Now you add in Google Analytics. And so you can see how many people are coming to your website, but you're noticing that a lot of people aren't sticking around. Why is that? One of the major reasons why people leave your website is because your website is taking too long to load. And as the stats and the survey have showed, if your website takes more than five seconds to load, then they are bouncing. And if they're bouncing, then they're never coming back.
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