How to get people to your social media giveaway on Kingsumo 🚀

A short tutorial (YouTube transcript) by Mark Simpson explaining practical steps to drive traffic to a Kingsumo giveaway. Covers using Mailchimp tags to identify entrants, posting daily to Facebook and Instagram, joining and posting in three types of Facebook groups (competition, local, niche), tracking posts in a Google Sheet, and adding bonus-entry actions mid-campaign to re-engage entrants.
Chapters
So we have your giveaway up and running on Kingsumo. You have put a little post out on your Facebook page and on your Instagram. Now what do you do? Well, in this video, what I wanted to do is I wanted to show you how to get more eyes on these prizes. And I want to start off with a question that came in as I was doing this. It was Mark. So I've got a mailchimp. I'm not paying for mailchimp, so I can't have different audiences. I can only have one audience. How can I tell a giveaway enter from a previous guest? And that's what I want to start off with first by showing you. So I'm not going to share anybody else's email addresses, only mine on this. But once you've got somebody that has entered, all you need to do is you need to add a tag and you can add the tag. Really Super Simple Giveaway August 2021, you can do that. And what that means is that anybody on your list that has that giveaway, then you know that they've entered via the giveaway and you can super simple to sort it out because in the list of your audience it will say API and it will give you the date as well. So anybody that has entered between the dates that we're doing the giveaway, which is the 2nd to the 9th of August, you know they've entered via the giveaway because it's got the API as well. So one of the first things that I'm going to get you to do, actually, if you have an email list, is email out to everybody on your list that hasn't got the tag giveaway August 2021, that you are currently running a giveaway. It's a super way to keep your email audience interested and engaged. Super simple email. Send it to them with a link to your giveaway. Really easy. So that's the first way. So we've tagged and we've done that. And the next thing that you're going to do is we're going to go into. Let me just get rid of these. We're going to go into your Facebook and what we're going to do is you're going to go into the main Facebook page and you're going to go into groups. Okay, so when you're in group groups into here, what you're going to do is you're going to go and search for groups. So we are going to look for a couple of different styles. You're going to look for one local group you look for one giveaway group and you're going to look for one that's niche, so free competitions and giveaways. This is a good place to start. So what you're going to do is you're going to come and you're going to join the group that first and foremost make sure that you read the rules. So please follow the links to enter the rules. No raffles. We are not being sports sport. They're not allowed in UK gaming laws. Facebook removing ban groups, who you promote them. So again, we're going to make sure that we're not going to do any raffles and I think that literally is. Is it in terms. Of. Yep, good. Okay. So what we're doing, this group is a good one to do. We're going to go and join that group and then what we're going to do is we're going to basically pop a little post into here and what we're going to do is we're going to link them straight to here. So win local goodies, local locally sourced prices from in on the way. Lots of different variations. You can add more, you can keep it little. It's totally up to you. The main thing is to get the link so people can go into there. You're going to post it up and then what you're going to do is you're going to go and take that, that, that one. And then you're going to go and find a local Facebook group to enter to where you're based. And then what you're going to do is you're going to go and find a niche one. Okay, so a. A local Facebook group. So we're into. Let me just have a quick look on the map. We go find a pay a town nearby. So Gloucester. Okay, so we're near Gloucester. So I'm going to come back into Facebook, going to go into groups. Okay. I'm going to see what local groups are nearby. There's the Gloucestershire marketplace. 3.4 thousand people. Please always read the group rules. Please report scammers. Please note ad friend, Get your business noticed. We're not going to pin it. So it looks like they do allow business posts, which is good. So I'm going, I'm going to join the group and I'm going to put the post up in there. Again, directing them back to the. The page here. Now you've got two options. You can get them to Kingsumo or you can direct people to the post that you have on Facebook. With you talking about the giveaway, which is right here. Totally up to you on how you do this. So you're going to go and do three Facebook groups in total. So you're going to have a competition one, you're going to have a local one, and you're going to find a niche one. So a niche one would be something along the lines of holiday accommodation, etc. Etc. So to drive people back to it. Okay, then you're going to do that every single day of the giveaway. Now, what I like to do is I like to set up a little Google sheet on, on the computer and I'll just post in the links to where I've sent people to so I'll know that I'm not spamming the same group every day. Because what I'll do tomorrow is I'll go find a different giveaway group, I'll go find a different local group and I'll go find a local, a different niche group and I'll mix up the copy, I'll change the text and I'll change the images. And again, with the. With the beauty of websites such as Canva, where it makes it so easy to create an image like Canva, C A N V E R, you can easily mix up the image and make it. And make it stand out. So the next thing that I'm going to do is I'm making sure that I'm not just posting once on social media. I'll post on my Facebook and my Instagram pretty much every day to drive people back to the giveaway. That's what we're looking to do here, driving people back to the giveaway as much as possible. So again, I put another little post out on Facebook, but another post on Instagram every single day just to let people know that through these five to seven days of us running this, we have got a giveaway up and running. And again, just make sure you've got your image. A bit of copy doesn't have to be a lot, but then it drives people back to it. So through email. And you can send that email out once to the people that haven't entered the giveaway already. Through Facebook groups, through posts on social media every day, you will drive people back to your competition. And through that, you are going to have a giveaway that works. You're going to have more and more people coming back and talking about it. Now, there's one final thing that I want to show you to do, and this is something that you can do at any point during your giveaway. So say we're on Day three or day four of the giveaway. Now what you're going to do is by day three you should have had a fair amount of people join in. Whether it's ten, one hundred or a thousand, all that you're going to do on day three. So it's important that you do this three days in so it gives chance to get people to enter. You're going to come in where it says bonus entries and what you're going to do is you're going to add in another, a couple of other entry items. Now, whatever this may be. Now the one that I like to do is to send people to a website because by now if they're coming back and they're going to be getting the email notifications from Kingsuma. So if you get people keep coming back to say right, go and visit the website. And then for Vova they're gonna get say 10 points. All right, that's really powerful because when you add in a new one, Kingsumo will send an email out to everybody who's entered a giveaway saying in on the Y have added in more ways to win. And by day three or by day four, somebody will be invested in this giveaway and they'll want to win and they'll know that there's free prizes up for grabs. They'll know that more and more people can potentially win this. So they're more likely to enter. So go and add in something that you want somebody to go to, whether that is go and check availability maybe or it is go visit our website, start to now talk about the business. And another cool thing as well on day three, on day four, anybody who's entered the giveaway, you can also send out an email to people that have entered the giveaway just to be a little hello, send out a little hello, say hey, we are in on the why this is what we, this is what we do. So just introduce yourself because a lot of the people will be entering this giveaway cold. Now what I'm going to do the next time that I come back and I next time that I show you this giveaway, I'm going to show you right at the very end and I'm going to show you some final things that what you can do in this boosted tune up series to try and get a sale, try and get a purchase, whether that is somebody booking a meal or X, Y and Z. So we're going to come back to this next week and I'll hopefully be able to show you some people that have given away we'll look at the numbers and I'll show you how to finish off a giveaway on something like Kingsumo. So every day we're going to post on social media, use the Facebook groups. It's only going to take about 10 to 15, 30 minutes max. So not a lot to put in, but it's going to have maximum benefits. So thank you for stopping by. I'll check in with this next week. But until then, as always, stay proactive, don't be reactive, and let's go and get some diary bookings. Having a blast. Gonna get it on the Bruce Lee podcast. Bruce Lee like Bruce Lee because it's so hard and the tea is loose leaf. Making up those rhymes. Don't write it, just do it loosely.
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