Mark Simpson (speaking in a short YouTube clip) advises that professional photography is essential for property listings when trying to get more direct bookings. He stresses that viewers largely skip text and make decisions based on the first five or six images; smartphone photos (iPhone/Samsung) will likely be out-competed by hosts who invest in professional photo shoots.
Well, Yeah. I mean, 100%. You've got to get professional pictures done. And I know when you're just starting out and you've maybe spent two to four grand decking out your property, the last thing that you want to do is spend a little bit extra on a professional photo shoot. But I think, Tatiana, you'll agree, one of the most important things is that people don't read. People don't read anything. No, they don't. They see the pictures. They see the pictures first. And those five or six pictures are key. And if you've got your iPhone, taking pictures as good as your iPhone or your Samsung or whatever camera you've got is, you know, it's going to get lost in all the other hosts that are taking professional pictures. And it is key.
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