Shelly from Guesty and Mark Simpson discuss launching on OTA platforms. Shelly emphasizes building your brand through guest reviews to drive direct bookings. Mark stresses outsourcing early to avoid burnout as you scale multiple properties.
Invest and build your brand. You know, building your brand is probably the most important way to communicate with guests. And at the end of the day, the direct bookings is directly connected to how well you communicate with them. So I'm Shelly. I'm a business development manager at Guesty and I've been with Guesty for three years. So we were a company of 30 when I started. Today we're over 300. Important mistake that people should avoid making is not investing in reviews. And the reason being that is that's your online profile and that's, you know, the voice of your listing speaking to the guest. Right. So invest a little bit more in getting reviews. You can easily, you know, increase your review, you know, review getting, if you give a review. So improving that and again, you know, enhancing your online image.
It's something that I talk about all the time, is outsourcing. And you can't do everything. You can't spin all the plates because if you do it, then you burn out and the business will suffer. And, you know, if you're happy being the person that is always in reactive mode, you know, always asking, answering the questions because you like to be the face or whatever, that's absolutely fine. But if you want to be that person, proactive business owner, hospitality owner, accommodation owner, whatever one you want to clash yourself with, and you want to take the business forward and go from 10 to 20 to 30 property, and if you haven't built your own team of virtual assistants, so to speak, and you haven't got a clue how to do that, then this is the, the perfect solution.
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