Mark SimpsonHelping short-term rental hosts get the tools, tactics and training to grow direct bookings with confidence

How to Get the Attention of Influencers: Insider Tips Revealed

7 Mar 2024 · 1 min

Watch on YouTube

0:35

A short advice clip by Mark Simpson about practical ways to get an influencer's attention. He relates an anecdote about a Belize property whose bookings come entirely from Instagram influencers, then gives concrete tactics: find who an influencer follows, and use Cameo (paying about $30–$40) to send a personalized video message framed as from someone the influencer admires — a diagonal approach summarized as “when everybody zigs, you zag.”

Chapters

So how do you get the attention of influencers? And these influencers are so popular. Some guy came up to me today and he said, hey, I stayed with a Toby. I stayed at a place in Belize. And the property that they stayed at is 100%. All their bookings come from Instagram because they work with Instagram influencers who then talk about their business. And then they get guests come all the time. You want to get in front of an influencer, find again, who are they following on social media. Go on to Cameo, pay 30, $40 and send them a message saying, hey, this person that you love has sent you a video message, and it's introducing you as the business Lumpy male Cameo. When everybody zigs, you zag.