Mark Simpson explains how Instagram uses fine-grained user interactions as engagement signals: specifically, when a viewer stops scrolling, returns to, or hovers over a post, Instagram records those touch/movement behaviors and treats them as strong indicators to surface that creator's future posts to that user.
So when you hit a post and somebody's on the scroll, say that someone's scrolling, scrolling, scrolling, and they see your post and they stop and then they come back. It's that stopping of the scroll that Instagram is keen on. Now, you may be thinking, well, how does Instagram know that? Instagram knows everything about you. Every single touch, movement, where your finger or your thumb is on the app, Instagram knows about. So when you can get someone to stop and actually come back to your post and hover over it, that is a key indicator in Instagram and how it will show you to that user in a future post.
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