A brief YouTube tutorial explaining how to identify a target audience for a property. The speaker recommends asking three questions—about demographics (age, gender, occupation), travel purpose, and how guests discovered the property—and then grouping guests into market segments to tailor messaging and find similar travelers.
Here's how you can identify your target audience. Simply ask yourself the following 1. What are the demographics, for example their age? Their gender, their occupation? 2. What is the purpose of their travel? 3. How did they find out about your property? By grouping guests into market segments, you can message each group of your target audience and find other travelers who share similar characteristics. Follow to learn more.
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