HOW To Improve Your Brand Reputation For Your Business 🚀

It seems like online reputation is important to foster direct bookings. What are your top tips to help improve your brand?

I mean, we're in an industry, whether we like it or not, that we live and die by our reviews. And obviously every single person who is tuning into this is an amazing host and you give the best experience every single time. And you know you've got fantastic reviews. The problem is that we don't showcase them enough. Specifically on your website.

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So one thing that I recommend is there's a couple of really cool tools. One that's called Repurso R A P U S O and what this tool does. And there's another one coming out which is specifically for hospitality, I think it's called Reviews, but please do check it out. So anyway, what you can do with these kind of tools is it gathers all of your reviews coming from Airbnb, from your pms, from Google, from Facebook, from, from anywhere on the Internet. And what it does is it clusters it all together and you can set a filter system so you can say, well I don't want my one star review showing up, but I, you know, I want my 4 and 5 star review so you can set the filter so say four stars. And what it does, it updates it in real time. So whenever you get a new review come in, it updates and shows it on your website. And again, this is really powerful because one of the main reasons why people leave your website is because they're looking for that social proof. There was an insane stat last year and it hasn't been updated since. But 92% of guests will look for some form of social proof before making that booking. And again, if you want to increase your direct bookings, if you want to get more people onto your website and turn lookers into bookers, you can box off so many of the potential obstacles that are going for a guest mind. But if you're not having reviews and real time reviews on your website, then you're missing out. And the most common thing that I see, unfortunately, is that a host will go in, copy and paste review that they've found online and just bang it on the website, so to speak. And that just looks fake, you know, as honest as you May be it literally looks fake. So if you can have it where it looks real, where it's working in real time, they can have a date on there, they can see where it's come from. It's super powerful. And again, the cool thing about Reverso I believe still it's only $9 a month, so return on investment wise is massive. And again, it's just always working in the background. It works automatically. But. But again, how can you get reviews? How can you get bookings? Now we both know Danny from Optimize your BNB very well. He, I think pretty much pioneered, pioneered this in his book and he talks about it a lot. It's all about the psychological aspect. I'm going to butcher the way to describe it. So please do go check out his book Optimize my BNB for a better description. But he basically talks about implement implementing that five star service into your guests head right from the very beginning because they don't really know what a five star state is. So if you say to them, hey David, thank you very much, I'm really looking forward to giving you a five star experience. When coming to stay out of property, you start implementing that in and obviously you've got to back it up. You can't say you're going to get a five star and they walk into a dump. Supposed to speak but you know, you're obviously everybody in here has got fantastic properties. That's without saying. You've got to start telling them that and then, you know, give them the good service and then ask for a review. That's really key. Don't be timid, don't be, you know, don't be shy. Shy kids don't get sweets. Ask for that review. Don't ask for a five star review, but just ask for a review. One of the ways that we, our family business went from zero visibility on TripAdvisor to the top three in the space of 18 months. And this is when TripAdvisor was actually relevant. This is back in 2011, 2012, but they were in 2012. That was like the one place you go for reviews. And the way that we got literally from nowhere to the top three in such a short space of time is by asking and what we did on the back of every door because we had a bed and breakfast and rental accommodation on the back of every door in the bnb we had a little laminate and it basically said leave us a review. On TripAdvisor we even had a little QR code. You know, we're ahead of our time because phones back in 2013, 2012 were shocking compared to what they are now. QR codes are everywhere. But we had a little QR code when they scanned it, it took them straight to TripAdvisor to leave a review. And we were just always asking, and we're just always subconsciously putting it into the guest mind. And if you ask, you get, and you combine that with everything else that we've said, it'll just really help and reap rewards.