Transcript excerpt from a Boostly podcast (season 7, episode 9) hosted by Mark Simpson with guest Natasha. The conversation focuses on Instagram marketing for short-term rental hosts, highlighting common mistakes—especially misuse of hashtags—and seeking strategies to find effective hashtags that attract the right audience rather than competitors.
Welcome to the Boostly podcast. We are in season seven, episode nine, and in this episode we're talking all about Instagram. Without further ado, let me pass you on to Natasha. What is the most common mistake that you see men make when they get into Instagram?
But the first big mistakes, I think in the hashtags. People are putting in the hashtags, basically, Airbnb host, Airbnb super host, vacation rentals, whatever, what it's bringing them, it's bringing them followers which are basically their competitors or not. Like, we will say collaborators.
What's the best way of going around and finding a hashtag that they could look to take advantage of in terms of when they're posting things to use?
There are different things. When you're on Instagram, you go to the search tab on the top and you write what you're thinking of. And then you will see, Instagram will tell you, oh, this hashtag there is like over 10 million posts. This hashtag is like 100 posts. So as you were saying, you don't want a hashtag which is too small and that you will be the only one there. It's not the point. The second thing, what I advise, look for your competitors. Look for the competitors or look for the hotels. Why look for the hotels? Don't use the hashtags, which are just for hotels. Look for the hotels. They have a big. Usually they have a big team. They have more money than you for their marketing, so they have a team behind them who are doing the research on what hashtags they should use. So look at what they are using as hashtags.
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