Mark Simpson tells business owners to call their paying customers and ask why they bought. He shares how he surveyed guests while running the family business, learning more from direct conversations than any survey could reveal.
Pick up the phone and speak to your guest. If you don't know who your customer avatar is, the best people to ask are the ones that are paying you money. They already know you. They've already booked. If there's a reason why you got to find it. When I was in the family business, lived on site, I got to survey and interview every single guest because they checked in with me and I walked into the room every single guest. How did you stay with us? How did you find us? Why did you book of us? What was the reason for your buying? Why are you coming to the area open ended? Why, what? Where? What when?
I Tested AI Search SEO for Rental Hosts... Here Is What Happened [Live Training]
