Short advice from Mark Simpson urging hosts to focus on a specific ideal guest rather than trying to appeal to everyone. He recommends analyzing the last six months of bookings to identify who is booking (age, demographics, origin) and where the location is best known, so hosts can tailor their offering.
If you try and appeal to everybody, you appeal to nobody. You really need to dial down on who your ideal guest is. Look at your last six months worth of bookings and figure out, well, where are they all coming from? Who are they? What's the age, what's the demographic? Where is your location best known for who is coming to your area? And it will just all make sense.
I Tested AI Search SEO for Rental Hosts... Here Is What Happened [Live Training]
