Mark SimpsonHelping short-term rental hosts get the tools, tactics and training to grow direct bookings with confidence

How to Leverage Instagram for a Direct Booking Growth: Insider Tips

2 Aug 2024 · 1 min

Watch on YouTube

0:45

YouTube video (by Mark Simpson) offering insider tips on using Instagram and influencer partnerships to drive direct bookings. In this spoken segment the speaker reports that over 18 months they generated nearly $5 million in value, attributes ~80% of that to their audience/brand, achieved ~95% occupancy, and states that 80%+ of bookings came directly from Instagram. The advice: invest in influencer partnerships, produce quality content consistently, and adopt an experimental mindset.

Questions this video answers

Almost $5 million

95% occupied overall

80% plus of all bookings

About 80%

Chapters

Like the whole industry now partnering with influencers and all that, but I would say invest in that like it's everything, because it really is. In 18 months, we created almost $5 million of value from nothing. And I would attribute 80% of that to simply the audience and the brand. 80% plus of all of our bookings, and we were 95% occupied overall. 80% plus of all the bookings came directly from Instagram. So Instagram is, like, the best booking platform ever. So go all in with that influencer partnerships, creating quality content and posting that consistently, and then just approaching all of that with a very experimental mindset.