Mark Simpson shares how influencer partnerships and Instagram drive business growth. He covers specific strategies for leveraging the platform to create measurable value for your business.
Like the whole industry now partnering with influencers and all that. But I would say invest in that like it's everything, because it really is. In 18 months, we created almost $5 million of value from nothing. And I would attribute 80% of that to simply the audience and the brand. 80% plus of all of our bookings, and we were 95% occupied overall. 80% plus of all the bookings came directly from Instagram. So Instagram is like the best booking platform ever. So go all in with that influencer partnerships, creating quality content and posting that consistently, and then just approaching all of that with a very experimental mindset. These things are changing. The algorithms are changing, the trends are changing. You're going to have some duds along the way with some of these influencer partnerships. And.
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