Mark Simpson (speaker) advises businesses to partner with Instagram influencers to increase visibility. He recommends searching for creators with modest-sized audiences (examples given in the tens of thousands), focusing on engagement rather than raw follower counts, and "leveling up" by reaching out to influencers with equal or larger reach to expand business exposure.
People have got influential audience, then it just means the more and more people that can be aware of you. So if you're not already doing this, go and have a search, go and have a look around. Anybody that's maybe got 10, 20, 30, 40,000, 50 followers on Instagram. How can you partner up? How can you strike up a relationship where it will be mutually beneficial for both them and you? And you always want to try and level up. So then if you've, say, got a very small following, you don't want to be going to reach out somebody who's got a smaller following than you. I'm not just talking about numbers here, I'm talking about engagement and etc. But if you can always level up, then it just means that your business can get seen by a lot more people.
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