How to prevent Cancellations?? 🚀

Podcast. We're in season eight. We are doing episode four, Fighting Back Against Coronavirus. So many people are freaking out. They are losing thousands and thousands in revenue. And I thought, right, something needed to be done. So I reached out. One of the best people that I know when it comes to sales and retention, Jessica Lorimer. She has helped the hospitality community and the Boost Lee Academy members from day one.

It's been a really difficult couple of weeks. Cancellations are not the end of the world. Retention is something that is possible. And actually, you know, if we talk through a few of the skills that you need over the coming week, there are definitely ways that you can do this. And I think, you know, we have to remember at this time that humanity is a huge part of what we're currently seeing.

Can you just break down how you saw it and what you think is going to be the plus side, especially from the world of hospitality on the back of what's being said?

I mean, I think the plus side is that it seems that Rishi Sunak's plan is to give us all the money, which we always like. The reality is that Q3 and Q4 life is going to change and it's going to look hopefully slightly more normal. And that means that people who've got events planned for Q3 and Q4 are probably not looking to cancel them yet. And that means for you as hospitality owners, that actually you should be looking at LETS during that time. Short term accommodation lets, it might be even long term, depending on family conferences going on in your area. And you can actually be looking at marketing that to businesses now because they will be experiencing some kind of financial relief to some degree, depending on what they take up.

If you just follow Tuesday, Wednesday, Thursday and Friday's advice, today's advice, then you will be ahead of 85% of everybody else in the hospitality.