Mark Simpson (speaker) explains how hosts should price and negotiate influencer stays. He emphasizes treating influencer partnerships as business transactions, asking the influencer for their base rate or media kit, and valuing the range of content deliverables (Instagram posts/stories, YouTube vlogs, drone footage, edited video, reposting across platforms). He advises tailoring agreements to the creator’s skills and audience fit and offers to help hosts negotiate (contact via Instagram).
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@Ostleruk
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Depending on when you are seeing this, hearing this, watching this. A couple of videos ago, I talked about how to approach an influencer, how to potentially work with them. And I said, if you want to find out more, let me know. And I got a couple of messages. So I thought, well, okay, got a couple of messages, let's do this. So the next video I wanted to do, the next podcast episode I wanted to do was about how to price up an influencer stay. So one of the hardest bits, so you, you do all the hard work, you find somebody, good relationship with them, and now it's like, right, well, now I want to work with you. So how do you price it up? It's not as easy as what it was maybe five, six years ago, where you do free stay in exchange for content. It's not, it's not like that anymore. People, influencers know their worth because if you've got an influencer coming to stay with you, or somebody that's got an online audience, an online following, they've got an engaged audience, then you are marketing your business to that platform. Okay? It's very, very powerful. It's like if you had a company come to you and they've got a listing site, and by being on that listing site, you're going to be put in front of say 50,000 people. And those 50,000 people, they go on that website every single day and they consume the content that is being given to them, they engage with that content, they click around, they send messages, they look at the properties that have been on that listing site and they actually buy or spend money with the recommendation, what's on that listing site. Now if you were approached by that listing site, they're not going to do it for free. There has to be a pay, and you would pay to be on there. You would pay good money to be on there. If you've got value, that many eyes in your niche, in your country, or whatever it may be that people are looking to buy. And it's how you need to now change your mindset when working with somebody of influence. Okay, so how would you price it up? Well, number one, what I would like to do is I would reach out to the influencer and find out what their rate is. So don't go in with any expectations and just say, how much do you charge for this service? Find out what their base rate is. And if there's an influencer that is switched on, somebody that has done this before, they will have a media kit and they will have a price list ready to Go. And again, if this influencer is switched on and they know what they're doing, they will have optional extras. So it could be, for example, that in exchange for a stay, they will produce a piece of content. And that could be free, nice and easy, nice and simple. Now, content could be many things. It could be a story. A story on Instagram disappears after 24 hours and a mention. I won't be going for that. I want to. I want a bit more. If I want to working with somebody, I want to be working with a content creator. So I don't see him as influencers, I see him as content creators. And now if you've got somebody who is very good at what they do, they've built an audience. They will be very handy with a camera. So I'm currently filming this on a Sony A6,400 with a 16 millimeter lens. I know how to handle a camera. I know how to handle a video camera. I can take pretty good videos, pretty good pictures also as well. I know my worth. Now, either me or my partner that I'm going to be coming with, they could have a drone, for example. I've seen this happen a lot. We've got influencers that have the drones because again, they're content creators. They're doing all the things. They've got many different strings to their bow or bows of their string, whatever that may be. And so they may also be very good on Instagram, but they also are very good on YouTube because they realize the power of YouTube. So you can maybe work out a deal where it would be right YouTube video, where you vlog. So that's a lot of content you have. There's the actual shooting of it, there's the state, there's the editing, and then there's the post production and all of that jazz. You could work out that it could be where it would be. You go, okay, well, I would like free pictures. So free posts on your Instagram and story mentions every day that you're staying with us. With tags, clear tags, that would be another thing that you could do. Drone footage, fantastic. For your property or properties. YouTube video, it could be whatever you put on Instagram, you could duplicate to TikTok, because now everybody who's on Instagram is on TikTok. And this is before you even start talking about email lists or blog post. There's so many ways that you could work together. So what I would do is I would treat this as a business relationship. You know, this is a business transaction. At the end of the day, if you're going to have somebody working with you, you want to be doing this properly. So again, I'm not talking about your run of the mill. Like I said at start, influencers can be anything from somebody. Every single one of your guests is an influencer, all the way up to working with a business. Here I'd be really trying to make it work for everybody because these people are very good at creating content. And instead of you spending maybe 500 pounds to 2,000 or 3,000 pounds working with a proper video company, you could work with an influencer or content creator and you get the best of both worlds. They're creating amazing content, but they're going to post it out to a fantastic, engaged audience. So this is what you would do. And again, I'm not going to give you a base price, I'm not going to say 500 quid, because it works. It works differently for everybody that you're working with. Everybody is different and everybody's got a different set of skills that they can give you. Once you've realized this is somebody that you're going to be wanting to work with, that their audience is the perfect people that you want to put your business and your brand in front of, then these are the sort of conversations. Now, I never do this. I wasn't planning on saying this, but if you need this help, if you want my help in this discussion, if you're speaking with somebody, reach out, send me a message on Instagram. I'm more than happy to get involved. I'm very fortunate. But over the last six years, I've been on both size, I've been on the host who's approached an influencer to come and work with us, which has gone really well when we had the family business and I've been the influencer or somebody's got an audience that has been working with a business. So I see from, from both sides and all angles and I know how to have the discussion. I know the rights and wrongs and pros and cons on both parties. So if you want my help, I'm not gonna offer anybody. I'll just do it for a limit amount of people. The only thing that I would ask if I could document it for the podcast so we could explain it to more hosts. Then please, reach out, send me a message on Instagram Ostler uk, or if you're not on the Instagram, you should really be, but send me a message on Instagram Ostleyuk and we'll see how I can help. Even if it's just a case of me sitting on a conversation being part of the email thread in the discussions so we can go from there. But anyway, hope this helps. I really do feel that this is the next stage and there's so much wins to have part of this put into practice. Who's going to do it? Let me. Let me know. Let me know how you've worked out in the past. I passed the podcast baton over to you. Please jump into the comments wherever you are watching this and let us know your thoughts. If you're listening on the audible on the itunes, in your car or wherever or now video on Spotify, obviously when it's safe to do so, jump over to the YouTube, find this video and let's have a discussion. Thank you so much everybody. I'll be back tomorrow for another podcast, another video, another audio. However you consume this, please make sure you subscribe and share this and I'll speak to you very soon.
Having a blast. Gonna get it on the Bruce Lee podcast. Bruce Lee like Bruce Lee because it's so hard and the T is loose leaf making up those rhymes. Don't write it, just do it loosely.
