Mark Simpson walks through reaching out to influencers. Follow them for a month or two to learn their style, then send an Instagram voice note. If they don't reply in four hours, find their email and message there.
If you are interested in working with an influencer, well, that's how I would play it. Start off with Instagram. Once you've found your influencer, follow them, you know, for a good month to eight weeks. Get to know them, get to know their personality. You'll see the type of post, you'll get to see all of the engagement and the audience and the people that respond to it. And then once you've got there and you feel like you could actually sit down and have a chat with them, then you'll reach out. Start with Instagram, start with a voice note, and then what you will do is if they don't respond within sort of four hours, find their blog, find their email address and send them a message.