Short instructional video by Mark Simpson explaining how to secure influencers for a brand. The speaker recommends using Instagram as the primary channel, identifying guests with engaged followings, following potential influencers for about 1–2 months to build context, then sending a brief direct message proposing a chat about collaborating on an upcoming project.
Every guest is an influencer who can talk about your business. How do you find those people that have got a really engaged following that would be interested in working with you to promote your business, your brand to their followers? What you're going to do is utilize the best channel for this, which is Instagram. Instagram is one of the easiest ways of doing so because unlike any other platform you can send a message to them without them following you. You can go and you can start to follow and what I would recommend you doing, don't do this instantly. Follow them for about a month to two months and then after about a month or six weeks or two months if you feel like this is somebody that you could have a connection to but you would actually want to have a chat to, just a couple of lines are saying I would love to chat to you about potentially working with you on an upcoming project. Would you be interested.
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