Mark Simpson walks through setting up Crazy Egg on a client's website to track user behavior with heatmaps and session recordings. You can see what device, browser, and country visitors use, plus exactly which pages they visit and how long they stay. It works on WordPress, Wix, Shopify, and Squarespace.
Questions this video answers
Three months.
Homepage snapshot, tracked on desktop/tablet/mobile, set to last 30 days.
WordPress, Wix, Shopify, Squarespace (he noted PMS websites are typically restricted and may not work).
Chapters
Welcome back to another episode of the Boostly podcast. And we've got a very special Boostly Tune up series. I am working with another client at the moment. This is Clayton Morley over at Cassano Granada, which is based in Almera, which is in Spain. It's got a fantastic property, it's got accommodation, a restaurant. Me and my family were very fortunate to go and Visit it in 2020, so we can speak firsthand how amazing it is. And recently we just published the website live for Clayton. And what he wants to be able to do is just to see how people are interacting with the site. He's got some Google Ads running, he's got other email promotions and social media promotions going on. And it was saying to me, mark, you know, how can we track the effectiveness of a website? So obviously he's got Google Analytics, which is great, but I was talking to him about a company that I use a lot, which is called Crazy Egg. So let me just play Crazy Egg in the background as we're talking here. So Crazy Egg is a screen recording tool. And what it does is it will show Clayton how people are interacting with his website. So you can do screenshots. So like a heat map. And also as well, it will record the screen and Clayton will be able to see, doesn't matter what tablet or mobile or desktop that they are on. As you can see from this video here, it will show people exactly. It will show Clayton exactly how people are interacting through videos. Now, I've used this for BoostLee for many years. I've used it on new website designs that we do as well. And it's a really effective tool. So I'm gonna set Clayton up on it for him for three months. And what I'm gonna do in this video is I'm gonna show you how to set up Clayton Crazy Egg for you and your website. So let me just delve in to the back end. Crazy Egg. So this is the. This is the dashboard. It's a very low monthly fee. So you've created your account on Crazy Egg. And obviously this is the back end of Clayton's website. Now, the good news for people is that you don't just need a WordPress website to make this happen. You can also do it if you've got a WIX website, Shopify, Squarespace, all these Jazz. You won't be able to do it if you've got a PMS website, which, you know, you're very restricted with us free PMS websites. So if you haven't yet got a WordPress website do please come to us. We can definitely help. So what I'm going to do is I'm not going to show you the full recording of this because it's very boring. I'm going to connect now the Crazy Egg system to Clayton's website. Okay. So you'll come back in a second and it will be all done. Okay, so we are back. So now the websites are connected. So we have got the Crazy Egg plugin on here. Really simple to do, only took about three minutes to sort out. And what we need to do is we now need to set this up. So we're going to. First of all we're going to create a snapshot. So what I want to do is I want to create a snapshot for a single page. And the single page that we're going to use is going to be the homepage. So we're going to add that in, which is here. This is going to be called homepage. We are going to track it on desktop, tablet, mobile and we're going to start the screenshot immediately and we're going to get it to last 30 days. Okay, so we're going to do this and we're going to hit create. Now what we're going to do is we are going to come back to this because what will happen just like the video showed is that it will be able to. And let me just set this up here. It will be able to show us heat maps. Now there are other softwares such as hotjar etc, but as you can see from the description here, it will show where people are hovering, where people are clicking, where people are interacting. Screenshots. Now another cool thing is you can also do recordings. Okay, so we are going to this customize recordings. It's going to be set up record sessions where people land anywhere on the site and all of that you can just keep as standard, which is, which is fantastic. So when we come down here, this has been live now just for a little bit. So if I were to click onto here, it will already show me that people are interacting. Now what this means is that people have landed on the website, on the restaurant page for our wines on here people have landed on the destination page on here people have landed on Almira activities. On here people have landed on the gallery page, which is really interesting. Now on here you can see on what device they used. So if they used a mobile or a desktop here it will show you the browser. So Google Chrome, Google Chrome. Google Chrome here is obviously the country so they get a Lot of people visit from, from Spain. So this has lasted for nine pages. They were on the site for six minutes. And as you can see here, it's got a little bit of information that is, that it is giving us. So this one was on for 16 minutes, this one for six minutes. So if we click the play button now, what it will be able to do is it will be able to show us exactly the scenario. So this was done on a, on a Google Chrome, on an Android phone, and it was today. Now you can put, set the speed for one, you can set the speed for two. I like to set the speed for two. And what you're able to do is you're able to see exactly how they are interacting with the website. So as you can see here, there they've landed on the, on the, on the homepage, they're scrolling down, scrolling through. And it really does give you a real good idea of exactly how they are interacting with the site. So they're looking at the reviews and this will tell me, this will tell Clayton, okay, so this is good, this isn't good. And it will show you exactly how long people are staying on the website. Now what Google wants, if you want to rank higher on Google, you want people to spend more time on your website. So by having somebody for six minutes on the site, that, that's fantastic. This is showing that somebody is really intrigued with everything to do with the business. And again, when they're taking their time and you can see that they're going from the bedroom, so they're really looking at the state, this is exactly what, what we want somebody to do. Now obviously Clayton has got the business set up in two different languages in Spanish and in Great Britain. And it will, obviously it will translate accordingly. But this is exactly what we are looking and hoping for. The worst case scenario, which if I just click out of here for a second, if I go back a step. What you don't want is you don't want this where someone literally is on your site for six seconds, then leaves. The only scenario that you would want that is when they come on to, let's say they come onto the home page, which is here, okay. And then they click on book. Now that's the best scenario. That's a really good bounce because it means that they're going from here and they're going to go and visit the page that they want to want to book on. Which is, which is, which is, which is basically a win scenario, in my opinion. So what we're going to do is we've literally just loaded that up, just had it in there for a couple of hours. And what we're going to do now is we're going to leave it and I will come back to this in a couple of weeks or a month's time and we'll be able to show you some some more results. And again, this is crazy egg.com if you're thinking this looks good for your business, crazy egg.com there's no affiliate link or anything like that. I just use them. I love them, I recommend them. And it really does help you understand your website better and how it is. So I will come back to you and I'll report back on this another time. If this is the first time you've watched this podcast, welcome. Please do stick around. Hit the like button, subscribe, download. But most importantly, share this episode with a host. Share it with a friend in a Facebook group that you're a part of, a LinkedIn group, social media, whoever. Share with a host. My goal is to help 1 million hosts increase their direct bookings. A website is a big part of that. And I look forward to being back tomorrow to share with you another podcast episode, the Boostie podcast. Podcast. Over 300 episodes. Top rated hospitality podcast. Thank you for sticking by and I shall see you tomorrow.
Having a blast. Going to get it on the Bruce Lee podcast. Bruce Lee like Bruce Lee because it's so hard and the T is loose leaf making up those rhymes. Don't write it, just do it loosely.
