This YouTube video (uploaded by Mark Simpson, Feb 20, 2024) gives practical advice on building a local community and promoting a local business. The excerpt emphasizes using community events (afternoon teas, local service) as marketing opportunities to increase visibility and reputation—"money follows attention"—and encourages persistence and active local engagement.
The fact you just went, I'm not going to give up. I'm going to do this, this and this, and use it as a marketing opportunity to showcase your business, become part of the local as well. Because I'm sure you're known more so. I'm sure you were known before, but it's a case of now your big character. But when it comes down to just getting out there and, you know, doing these afternoon teas and doing something locally for service in the community, then ultimately people remember that and money follows attention.
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