Mark Simpson advises hospitality hosts to target the growing 'workcation' market by actively social-listening (searching Facebook/local groups), joining or starting conversations, and clearly advertising property features that matter to remote workers—especially fast broadband and clear Wi‑Fi speed evidence. He recommends uploading new photos across OTAs, websites, and social media to trigger algorithm boosts, and notes Airbnb will add a filter for Wi‑Fi speed. The guidance is practical and tactical: check group rules before posting, showcase connectivity, and update listings and imagery to attract business/remote workers.
Chapters
The word remote work or work remotely. That phrase, that keyword has tripled in reviews in 2020. So this is something that is definitely happening and I don't personally see this trend stopping anytime soon. Look at localized groups and just search for the conversation to see who is asking questions. In every Facebook group you've got a search bar and you can just type in a couple of keywords. It could be accommodation for business or work away or whatever you want to put in there. Have a search and see what people are talking about. And again what you can do is if you can see the conversation starting, you can jump in on the thread or you can put your own post up. And again, if you're going to post in these groups, number one, make sure you can do so, check the rules, check the admin. But number two, it's a great opportunity but make sure when you do write it or when you do a video about it, you talk about the benefits of of your property for a business. If you have super fast broadband, shout about it. I mentioned earlier in the video that Airbnb are going to have a filter in soon based on what your wi fi speed is. And again this is where those that have got really quick download and upload speed take a picture of it. If you are going to be targeting workation people make it so so it is very, very clear. There's no confusion that you are geared up and you can take contractors, contractors, work people, self employed people who are employed, whatever that may be, but take new pictures and upload them. At the end of the day if you are uploading new pictures to the OTAs you get the algorithm bump on there. If you're uploading new pictures to your website you get a nice little algorithm buff on Google. And if you're going to upload new pictures on social media it it just means that more people will go oh I remember this place. And again share this in in the in the social media.
