Mark SimpsonHelping short-term rental hosts get the tools, tactics and training to grow direct bookings with confidence

How to Take Advantage of the Opportunities in Hospitality with booking.com

27 Oct 2022 · 1 min

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0:36

Mark Simpson (speaker) explains how to use opportunities presented in the booking.com extranet to increase visibility. He recommends accepting promotional options such as offering a discount because booking.com grants an SEO visibility boost to participating rates. He gives a verbal pricing example: after marking prices up 40%, applying a 20% booking.com discount still leaves the property about 20% above the original base rate, illustrating how discounts can be used without losing margin while gaining visibility.

Chapters

If anybody's gone onto your extranet on booking.com you know, they hit you with opportunities all day long. Try this, try that, try that. One of them is give us a discount. So you go on there and you say, yeah, okay, let's take advantage of the discount. Now, when you take advantage of the opportunities, you get the SEO boost on booking.com so the SEO boost means that you have more visible to more people. So let's just say you go put a 20% discount on your rates on booking.com. now, some people will go, well, hang on a second, 20%. But, but let's not forget, we've already marked the prices up 40%. But now, even with a 20% discount, we're still 20% more from what our book directors.