Short YouTube conversation (Mark Simpson + another speaker) advising hosts to target older, less tech‑savvy guests by using traditional phone calls to secure bookings. The speakers argue older guests may not use TikTok/Instagram/voice notes but will answer calls; they note platforms (Airbnb, Booking.com, VRBO) often provide phone numbers even when emails are withheld.
How do I target older generation guests who is not tech savvy Is super simple. So many people don't do it anymore.
But it's one of the most effective things that every single one of you can do right now.
To get bookings, and that is call your guests.
Let's go old school on this one.
They are the older generation who don't know TikToks that don't know your Instagrams. They don't know the voice notes.
But I tell you what they do know. Picking up the phone and having a conversation with them.
Now, Airbnb, booking.com, vRBO, they don't share with you the email address, but they do share with you the phone number. And we have to take advantage of.
That because pick up the phones and call our guests and that's how we get them to flip to a direct booking.
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