Mark SimpsonHelping short-term rental hosts get the tools, tactics and training to grow direct bookings with confidence

How To Tell If An Influencer Is Fake

20 Mar 2023 · 0 min

Watch on YouTube

0:13

Short YouTube video (by Mark Simpson, uploaded March 20, 2023) giving a single practical heuristic to detect fake followers: check the influencer's reels/video views and compare to follower count — if typical views are less than 10% of followers, most followers are likely fake.

Questions this video answers

If video views are less than 10% of the influencer's followers, most followers are likely fake.

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