Short excerpt from a YouTube video (speaker: Mark Simpson) arguing that businesses should redefine "influencer" broadly: every guest who stays or interacts with a business can act as an influencer and speak about the business. The clip encourages changing mindset from celebrity followers to guest-driven word-of-mouth advocacy.
Forget about everything you think of what an influencer is. An influencer is somebody with millions and millions and millions of followers. What I want for you to do and to figure out is and to sort of change your mindset is that everybody who comes and stays with you is an influencer in their own way, shape or form. Every guest is an influencer who can talk about your business.
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