Mark Simpson shows vacation rental managers how to use Vintory or similar CRM tools to track owner and guest leads. Most managers track guests but miss owner leads entirely. Partners using long-term nurturing sequences report up to 50% of deals come from leads that were nurtured over time.
About 90% (when asked the average vacation manager).
Up to 50%.
Getting a CRM with marketing automation. So can you just please expand on that a little bit? Every single management company I know has a CRM for guests. When you ask the average vacation manager if they have a CRM for owners, 90% of the time they say no. So I would say get one. Vintori has a CRM with marketing automation built in. But it doesn't have to be us. It can be Salesforce, it can be HubSpot, it can be Zoho. Just get something. It could even be in a Google spreadsheet. Just track your leads somewhere. These leads are so, so valuable. Tying it back to kind of the marketing automation. We found that tracking this with our partners, up to 50% of our partners deals come from leads that were put into what's called a long term nurturing sequence.
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