Mark Simpson gives practical, local-focused influencer marketing advice for businesses (particularly accommodation providers). He recommends identifying local influencers (e.g., well-known restaurants), approaching them where there's no conflict of interest, and proposing reciprocal promotion such as shout-outs or leaflet exchanges to drive guest referrals.
So one of the things that you can be doing proactively to ensure that your business is at the forefront of people's thoughts and minds is have a look locally in your area and whether this is you searching for them or whether it's somebody that you know or a friend of a friend. But try and have a look to see who the local influencers are. And what I would be looking to do is if you know them, it's easier. You can go approach them and just talk about how you could potentially partner as long as there's no conflict of interest. So for example, if they are a really well known restaurant, you can go to them and say we do accommodation. It would be really cool if I could go to my guests and we get, you know, X amount of guests come every week and month and year. We can send them to you and you can say in return if you could just give us a couple of shout outs, you know, if you put a couple of our leaflets in your restaurant or whatever it may be.
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