Mark Simpson explains how to use Google Ads for hotels and hospitality. Bid on your own brand name in search results so you control what appears when someone searches for you. It's cheap and takes 20 to 30 minutes to set up because branded searches have low volume.
Having a blast gonna get it on the Bruce Lee podcast Bruce Lee like Bruce Lee Cause it's so hard and the tea is loose leaf Licking up those rhymes don't write it, just do it loosely if you want my respect you'll better put direct Here are the words in the podcast, that's what comes next.
The other thing that I would potentially look to do is I would look to utilize Google Ads so that there is a training there that you've got access to that is called the bid on brand one. Now what you can do with that is that when anybody Googles the term Jess with properties, for example, so this could be somebody that is currently staying with you or they could have said to a PA to check it out or they're senior on OTA or social media or word of mouth or whatever, they go and search that term and what you can have is you can have a Google Ad sitting on the top here. Now you may think and a lot of people say to me, well Mark, why would I do that when I've got all of this information here? First words that the people see is everything. And what's really important on this section here when they run this search for gesso properties is you can tell them as much as possible. So with a Google Ad you can manipulate the text. So if you can see the screen now where it's just, with properties where it's your website, it just says Jessica Properties is a family run business where our goal is to create an initiative property management experience for our clients. We provide specialized which is great but you can't really get fully what we're trying to explain to the reader.
Yeah.
So with a Google Ad you can really manipulate it and put the exact text. So it could be ideal, ideal contractor stays Luton. You know what I mean? It could be. Well you can just use the headlines that we've generated here to put it in a Google Ad. So again Google Ad is everything. Google, Google now is your homepage. So it's what can you put here to get the click and that's what you get with it. So it's called bid on brand. And have you got a pen handy? I'm going to give you, going to give you a link. So boostly.co.uk forward/bid on brand. Anybody can go and watch that. It's a, it's a, it's a YouTube video. But I think that'll be really effective to watch and, and set up. And again the cool thing is is it only takes say 20, 30 minutes to set up and cost wise, it's pennies to the pound. Because the word that you're bidding on on Google isn't, you know, accommodation in Luton, which is really popular. 1000s of people search it because it's just with properties, you may be getting less than like 100 searches a month because that means then it's going to be a lot cheaper, which is great. Really cost effective.
Having a blast. Going to get it on the Bruce Lee podcast. Bruce Lee, Like Bruce Lee, because it's so hard and the T is loosely making up those rhymes. Don't write it, just do it loosely.
I Tested AI Search SEO for Rental Hosts... Here Is What Happened [Live Training]
