Mark Simpson (YouTube shorts) asks hosts to define their "slow season/shoulder season" guest Avatar — a customer/guest profile — and stresses the necessity of niching: you must identify a typical guest for the slow season because trying to appeal to everyone appeals to nobody.
Who is your slow season shoulder season Avatar? So here's a question for you. For those of you that have been doing this for more than one season, for those who've been doing it for more than one year, do you have a guest profile? Do you have a typical guest that books with you in the slow season? So this is this is really key. And if you don't know who, when I say Avatar, when I say customer Avatar, that's just fancy market talk for your guest profile. So, again, and this is this is key, and I've spoken about this so many times, and other fantastic people have spoken about this so many times, is you've got to have a niche. You've got to have an Avatar, you've got to have a guest profile. Because if you try and appeal to everybody, you appeal to nobody.
I Tested AI Search SEO for Rental Hosts... Here Is What Happened [Live Training]
