How We Escaped Airbnb Hell

Mark Simpson shows how his team moved the Granary off Airbnb to direct bookings using a three-part stack: a conversion website, PMS sync, and trust signals. He walks through an email system to turn guests into repeats and shares the metrics that prove it works.
Questions this video answers
Since 2016.
Over 2,400 hosts.
Around 30% more direct bookings.
Within 90 days.
About 90 minutes a week.
Chapters
What if a full calendar still left you feeling like you were renting your business, not running it? That's how I felt at the Granary until we cracked the code on direct bookings. So in this video, I'm going to share the turning point that changed everything. How we built a machine for direct bookings and the exact steps you can take to escape OTA chaos for good. I'm Maximson, the founder of Boostly. Since 2016, we've helped over 2,400 hosts add 30% more direct bookings to their business. This is by simply building systems that cut fees and grow repeat guests. So let's start with the truth that we learned at the Granary. We were fully booked, but every month we were nervous. Commissions were shaving off those profit margins and the platform rules were changing overnight. Whether it was Booking.com, airbnb or Expedia, any slip in the algorithm could simply wipe out a week's worth of inquiries. And we realized that's not a business. That's just borrowed certainty. So what does the direct booking stack actually look like? First, it's a conversion focused website that makes it effortless to book on mobile or your desktop. You've got a clear hero section, you've got a visible book now button with real photos, live rates and zero clutter. Second, is that PMS sync. So availability goes straight from your party management software straight into your website. Third is the trust signals that are everywhere. So secure payment, social proof, review snippets, map location, a simple promise book Direct for the best rate. You tie it all together with an SEO foundation bow with your property name, local keywords, helpful pages like things to do, experiences, services. You do that and you have a website that will turn lookers into bookers. Next up, we've got to turn today's stay into tomorrow's repeat guest. We run a simple email ladder that guests actually want to get. So step one, at booker confirmation, send a warm, friendly welcome email. Keep it simple, keep it to the essentials, even add in a little video as well. So, next step, and this is two days before they check out, send a little exit offer. So love your stay lock. Next times direct rates today with a small little perk 5, 10% discount. Next, after they check out, send a little email to thank them for their stay and and ask them to leave a review, a referral and also remind them that the next time that they book book Direct. Most hosts that we work with add 30% more direct bookings within 90 days. That alone adds more profit per stay because you're not handing it back to the OTAs. The maths is simple. If you move even a third of your bookings of paying Commission to the OTAs, you can change that month drastically at the granary. We save tens of thousands every single year by doing this. And the peace of mind was worth just as much because you know that you can fill gaps without waiting for an algorithm to look at you nicely. So now let's tackle the most common objections. I don't have time. You don't need hours in a day, you just need 90 minutes a week and a checklist. We can give you the checklist if you just search in the link in the description below. Follow our checklist and you will get everything that you need. And it's in plain English and you can learn this with just a couple of clicks. And if you want to go faster, that's exactly what we do at Boostly. We build you websites that convert, we teach you and we show you where to put all of these email communications into your flow. That just makes it simple and you're moving the needle faster. So if you're thinking this sounds great, but I really need a starting point, I've got you. Grab the checklist below and, and also as well, there's a link below where you can book a call with our team and we will walk you through the step by step process on how we can get you to 65% direct bookings. And if you like this video, click on this next because we'll delve even deeper into the world of direct bookings.
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