Mark Simpson (YouTube) provides practical advice for property managers and hospitality owners to secure more staycation bookings in 2021. In this excerpt he emphasizes reviewing and adapting listings for international audiences—specifically making listings multilingual or translated (mentions Fiverr/Upwork as translation sources).
If you have a domestic property, and if you are a property manager, a hospitality owner, that reaches out to maybe a wider audience, maybe an international audience, you're going to have to rethink for 2021. So what you need to be doing, number one, is have a look at your listings. So if you are based, say, in a country where English isn't the first language, how are you presenting your listing? What can you be doing on your listing to maybe be multilingual? So if, for example, you're based in Spain, is your listing, is your website the first thing that they see Spanish, or does it have to translate? So can you maybe find somebody on Fiverr? Can you maybe find somebody on Upwork that can translate it for you?
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