Mark Simpson shows how to collect guest emails by selling bundled amenities like sunscreen and snack baskets during their stay. Capture the email at checkout, disclose use in your terms of service, and send a receipt so guests feel they got value, not nickel-and-dimed.
Different guests will purchase different things. We need a full size sunblock and we're one guest. Or we want a basket of snacks. We always say never sell a single snack. You don't want to ever look like you are nickel and diming people. You want to look like you're providing a bounty of things. You are going to get the email of that different person during their stay. And of course they sign a terms of service that says, hey, we've got to email you and email them a receipt. That person is not only aware that you're going to email them, they're pretty stoked because you were able to meet their need of an amenity or service during their stay.
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