A short interview-style video where Mark Simpson and another speaker discuss best practices for property hosts to increase awareness by working with influencers. Key advice: create an aesthetically pleasing listing/page to engage unfamiliar visitors and consider collaborating with hungry content creators — even those with small followings — to produce high-quality content during off-peak availability.
Chapters
You are a host, whether you've got one property or you've got 50 properties. And you really want to increase the awareness of your properties, your business, and you want to work with an influencer. What is some of the best practices that you have seen that you can sort of give advice to everybody watching.
The main thing? And this goes back to my last point of having a page that is aesthetically pleasing and so that when someone who doesn't know about your property gets sent there, they are sucked in and they know what they're getting themselves into. And so I think it's important for these homes, especially on off times, that if there's an available Monday through Wednesday, Tuesday through Thursday, even if you like have a free weekend and you're just like, man, I want to do this is bringing in someone who maybe who doesn't have a large following, who is very hungry to create content and build out their portfolio, but also showcases that they can create really good content for you.