Short YouTube clip (Mark Simpson) advising property owners and hosts to design their businesses so guests want to photograph and share their stay on social media. Emphasizes that user-generated posts and tags create powerful word-of-mouth/social proof that can significantly increase organic reach and bookings.
You want to make your property, you want to make your business where your guests will want to take a picture and share it on their social medias. Now think about it from a from a marketing point of view. You every day are trying to attract people to your business. You're trying to attract people to come and stay with you, whether that is on listing sites or your website or your social media. But one of the best marketing tools out there is word of mouth, social proof, your guests having an amazing time, going back to their work or to their family members and then telling them all about you. Now just imagine if they were to do that, but they were to post it on Instagram and they were to tag you in. The amount of people that they will put you in front of is crazy.
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