Short YouTube clip (speaker: Mark Simpson) answering "Who is our ideal customer base?" The speaker states the business is within a one-day drive of ~70% of the U.S. population and serves vacationers and event-goers: honeymooners, anniversaries, weekend getaways, youth groups, families, reunions, sports teams, and attendees of conventions, car shows, and sports events.
Your next question was, who's our ideal customer base? We're within a day's drive of 70% of the United States population. We're a big drive to destinations. It's honeymooners, it's anniversaries, it's weekend getaways, it's youth groups and families and family reunions and sports teams. We have all sorts of sports complex. There's always events going on, whether in the convention centers or just car shows. And so we service vacationers.
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